Brookfield Bridges Health, Lifestyle at Bustling Seton


By David Parker, Calgary Herald

When Brookfield Residential announced its vision for Seton in 1999 it talked about creating an authentic urban lifestyle town centre in the southeast; a core outside the core.

Anyone visiting the busy South Health Campus hospital will be amazed at the progress, and Warren Paulson, Brookfield’s vice-president of Calgary commercial, is keen to share just how well the new community is flourishing. Hailed as one of the most comprehensive mixed-use developments in North America, the 365-acre urban project is a hive of activity.

The hospital is running smoothly and the first phase of 130,000 square feet of retail along Seton Boulevard is open for business. Major tenants include Save-On-Foods, Shoppers Drug Mart, Highlander Wines and Spirits, BMO and TD Canada Trust.

Seton has set the stage for sustainable practices by bringing smart environmental choices to the forefront, including LEED-certified buildings and the use of solar photovoltaic panels in the retail district that provide enough power for its surface lighting.

At a corner on Seton Way is where Brookfield erected its first district art feature, the impressive signage that serves as a welcome to the community. Designed with the help of Gibbs Gage Architects who planned the development, its LED lighting is programmed to provide a number of displays.

The next phase of retail, on the west side of the area backing onto Deerfoot Trail, will add another 200,000 square feet of shopping. Approvals are being sought to begin construction this fall. Also in for a development permit is a multi-screen Cineplex theatre that will be the first in Calgary to offer VIP service to adults; plush seating, valet parking and in-seat menu service.

A  little to the south, a Real Canadian Superstore is already under construction and scheduled to open by year-end.

Another exciting view from the hospital is the construction of two nearby Marriott hotels — a Courtyard and a Residence Marriott. Beyond them is the operational emergency services building.

All of the 1,000 residential units in Seton are designed as multi-family. Residential will be offered above retail along the Market Street feature and more will be built on the south side of a regional park planned to be about the same size as Riley Park in the northwest. It’s adjacent to more green space surrounding a 330,000-square-foot recreation facility that will include a water park, 10 competitive swimming lanes, gymnasiums and a fitness centre, a 300-seat theatre, child care and a public library.

As an addition to the South Health Campus, the Brookfield team also plans to build a 100,000-square-foot Seton Professional Centre for medical use. The first phase is to be completed by fall of 2016. The first phase of a 300-unit support living facility is under construction for AgeCare that will welcome guests later this summer.

Seton is a huge investment for Brookfield Residential that will no doubt achieve its vision of bringing together work, shopping, home, entertainment, education and health and fitness in one eclectic community.